As the Sales Team interacts with clients, competitive intelligence is  constantly collected. The Sales Staff sends management many emails  as C.I. is collected. The problem is:

1) At times sent to different managers
2) No consistency in messages
3) No way to accurately review month’s/year’s CI

A strategic data collection methodology is created that:

1) Captures all CI with clear cross departmental transparency
2) Captures the CI with no ostensible process change to the staff
3) Structures the data so intelligence can be quickly analyzed by date , topic, or competitor

Within the existing IT and manpower framework, the simple solution empowers management to  efficiently analyze C.I.